NCCF’s women givers select new logo

The North Carolina Community Foundation is proud to support nine women’s giving programs and the statewide Women’s Fund of North Carolina.

Many of these giving networks have been around for more than a decade, including the Women’s Giving Network of Wake County, NCCF’s oldest and largest giving circle, which just celebrated its 10th anniversary in December.

Anniversaries often provide a good time for reflection, and several involved with the women’s program had suggested that perhaps the logo was due for renovation. The original calla lily with touches of pink and lime green, while attractive, had run its course in some people’s opinions. The emblem also did not relate to NCCF’s logo or color scheme. And NCCF’s women’s giving certainly exceeds the boundaries suggested by floral motifs.

We wanted and needed input from our network members, so the Communications and Marketing team worked with outside designer Jeff Dale to create a series of logos that reflected both the scope of women’s giving and the program’s relationship to the NCCF brand. Dale was the mastermind behind NCCF’s iconic pinecone/entwined hands logo, so was the perfect designer to tackle the job.

The designs were evaluated and culled to four selections for the membership to consider and vote on via an online survey.

Once the votes were tallied, a clear winner emerged. The selected logo was then tailored with each women’s giving program name and local identity.

While it is always difficult to “design by committee,” the survey approach allowed our women givers across the state to become engaged in the process, said Noel McLaughlin, director of communications and marketing. “Many were very passionate about their selections,” she said. The survey enjoyed a 23 percent response rate, high by any standard.

The new mark’s most noticeable usage is on the various women’s giving program web pages, their news releases, brochure inserts and event programs etc. “The most important component of any brand is, of course, your reputation,” said McLaughlin. “And our women givers have a solid reputation in their local communities for making effective grants.”

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